Radio

 

 

Young Turks founder Cenk Hanging out in Toronto. Hot Docs.

To Repeat: 

If an artist limits themselves—whether it’s rejecting streaming, radio, or networking—they’re shrinking their surface area for opportunity. And in a city like Toronto, where the scene is dense and competitive, that’s a real handicap.

That said, there’s nuance:

• Streaming alone rarely “works” financially (fractions of a cent per play).
• Social media success is unpredictable and crowded.
• Local networking (shows, relationships, promoters, other artists) is still crucial.

So the smart approach isn’t “internet vs real world”—it’s both:

• Online → discovery, reach, brand
• Offline → relationships, shows, credibility

If this bandleader is rejecting all modern channels, yeah—that’s a bad business move.
If he’s just skeptical of relying on them alone, that’s actually a more grounded take.

The real red flag isn’t “no radio” or even “anti-Spotify”—it’s a mindset of closing doors instead of stacking options.

What’s his actual strategy then—just live shows, or something else?