Oct 29 2025 Backup
From Instagram Sparks to Film Sync Strategy: Notes from a Creative Connector Every now and then, something small online turns into something real. Recently, a comedian I’ve followed for a while — and honestly hadn’t thought about in ages — liked one of my old Instagram comments. I was half-scrolling when I noticed the notification and almost ignored it. But I replied casually, and one thing led to another. It turned out she was rallying support for her new film — which, I later discovered, involves one of The Matrix directors. That got my attention. Before any of that, we’d actually floated the idea of meeting for lunch at Fran’s , Toronto’s oldest 24-hour diner — which just happens to be the theme of her upcoming film. Sometimes the universe drops a few too many coincidences to ignore. Digging deeper into her work, I found a few short films — the last one even featured Ron Perlman , a.k.a. Hellboy. The credits weren’t long, but they w...